Marketing Manager - Luxury Lodge Group - Cape Town
Are you a dynamic and passionate individual with a flair for marketing in the luxury travel sector? Kendrick Recruitment is seeking a talented Marketing Manager to join our client's team based in the vibrant city of Cape Town.
About the Role: As a Marketing Manager, you will play a crucial role in the executive management team, ensuring a consistent and true-to-brand image across various platforms. The focus of this role extends to both local and international markets, driving revenue through effective promotion of our prestigious lodge portfolio.
Key Responsibilities:
Develop and execute a comprehensive marketing strategy.
Proactively identify and leverage publicity opportunities.
Create in-house promotions and activities to stimulate sales.
Maintain and update internal and external stationery/signage.
Ensure relevance and accuracy of all marketing materials.
Build and manage relationships with partners and grow the database.
Develop and send regular newsletters and mailers.
Stay abreast of industry trends to guide business decisions.
Manage digital content creation, including blogs, captions, and visual assets.
Oversee social media marketing, community management, and reviews.
Direct the management and update of the website.
Increase direct bookings through website traffic strategies.
Establish key communication messages and plans across various channels.
Design effective collateral and communications content.
Set criteria for hosting journalists and influencers.
Liaise with outsourced PR agencies for press releases and media coverage.
Handle crisis management effectively.
Review and align the brand strategy with the vision and values.
Implement and communicate the brand guide consistently.
Work with designers to ensure a seamless brand experience.
Qualifications/Experience:
Minimum 3 years' experience as a Marketing Manager in high-end luxury travel.
Experience in very high-end hospitality or luxury brand sectors.
Charismatic with excellent communication skills.
Passionate about representing a quality, high-end brand.
In-depth knowledge of high-end hospitality and luxury travel.
Ability to seamlessly integrate into a close-knit team.
If you think this could be you, please contact us today!
