Our client is looking for a Paid Social Media Campaign Specialist.
Area/Location: Sandton, Johannesburg
Experience and Qualification:
A minimum of 3 - 5 years relevant experience in a similar role
Related Degree/ Diploma in digital marketing, advertising and/or sales
Facebook Blueprint Certification
Twitter Flight School Certification
LinkedIn Ads Certification
Sound understanding of digital platforms and best practices.
Creative and Analytical. - Excellent Time management skills.
Problem solving skills.
Excellent Communication skills - both written and verbal.
Able to work under pressure
Excellent Computer literacy: MS Word, Excel, Outlook, PowerPoint
Team player and be able to work independently
Solid understanding of B2B & B2C Marketing Strategies.
Solid knowledge and use of Hootsuite, SEO, Google Suites.
Key Objectives and Accountabilities
Social Media Advertising
The Social Media Paid Specialist is required to have an in-depth understanding of all elements involved in Social Media advertising such as, but not limited to Social media tracking parameters (Pixel’s & Audience Tags) budget planning, advertising objective planning, bidding strategies, conversions and audience building.
He/she will need to provide recommendations and execute strategies for account performance opportunities, campaign structuring, targeting, locations, CPA, CPC, ad formats, bid strategies, and other facets of social media advertising in accordance with client goals.
This applies to, but is not limited to the following Social Media advertising platforms:
Facebook Business Manager
LinkedIn Campaign Manager
Twitter Advertising Interface
Research & Strategy
The Social Media Paid Specialist is also involved in the formulation of the paid media strategy for clients that make up part of their client allocation.
The Social Media Paid Specialist is expected to keep abreast of the latest trends in the industry, constantly conducting research or monitoring changes in the Social Media Advertising community.
Performance will only be satisfactory when:
Campaign performance of client campaigns needs to be satisfactory, with client key goals and objectives being met.
The Social Media Paid Specialist is responsible to ensure that all client budgets are spent effectively and accurately, in line with SLAs.
Monitor and administer social media reports and key reporting tools and point out key areas of importance in accordance client goals (e.g. Facebook & Instagram Analytics).
This would include strategic recommendations and following up on implementation.
The incumbent would be required to manage the budgets, campaigns and organic efforts of clients who are utilizing one of the department’s services which can include but is not limited to:
Social media paid advertising
Daily campaign budget management
Creation and optimization of advertising
Paid Media Reporting