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Digital Marketing & Content Manager


Job Title: Digital Marketing & Content Manager
Description
My client based in Cape Town, one of the fastest growing fintech companies in Southern Africa is urgently looking for a Digital Marketing & Content Manager to be responsible for planning, execution and optimisation of online marketing efforts for the organisation brand and be responsible for creating, editing and posting online content using variety of electronic devices and tools. The company operates in several jurisdictions in SADC and Europe and is backed by the largest Africa focused US private equity fund. In order to be considered the following is required: Grade 12 or equivalent (Essential) Relevant tertiary qualification in Marketing/Journalism/Advertising (Essential) 3 years’ experience as a Digital Marketer (Essential) Experience with B2C social media, Google AdWords and email campaigns and SEO / SEM / Growth hacking (Essential) Experience using Content Management systems (Essential) Knowledge of Online Advertising Platforms (ideally Google qualified and holding industry related qualifications e.g. Hubspot, Hootsuite, Facebook Blueprint) Knowledge of web analytics tools (e.g. Google Analytics, WebTrends) Working knowledge of ad serving tools (e.g. DART, DoubleClick) Knowledge of marketing and communication processes Knowledge of social media platforms Technical knowledge of reporting on multiple media platforms Responsibilities: To build online brand awareness in order to drive sales Create and optimise online adverts through Google AdWords (search, display, mobile and video), Facebook and other platforms to increase brand awareness and drive sales Be actively involved in Search Engine Optimization efforts (content, keyword, image optimisation etc.) Create and add UTM tags or similar onto material and all online advertising platforms Generate innovative ideas to reinforce our marketing campaigns across digital channels To develop engaging content for online platforms Translate media plan into a digital campaign by ensuring correct dates, targeting, budgets, objectives and placements are applied Manage the content strategy, including copywriting and website updates Write engaging and shareable content across different platforms, including social media, websites and emails Create unique, relevant and engaging content for all digital platforms Ensure content that is well researched, accurate, balanced and well written Prepare online newsletters and promotional emails and organise its distribution To plan and monitor the ongoing presence on social media and website in order to grow the market base Stay abreast of online marketing trends and keep strategies up-to-date Identify improvements in order to improve customer experience with online platforms and optimize on an ongoing basis Brief technical updates to the development team, review and testing of deliverables Collaborate with designers and outsourced suppliers to improve user experience To monitor, measure and report on digital marketing initiatives Navigate and dive into Google Analytics, Facebook Insights and other digital analytics tools to extract and build on performance intelligence Measure performance of digital marketing efforts using a variety of Web analytics tools (WebTrends) Provide launch reports and regular interim as well as monthly reports To manage own professional and self-development Information displayed above not limited to advertisement.
Details
Job Ref: Digital Marketing & Content Manager
Hours: Monday - Friday
Location: Cape Town, South Africa
Working Term: Permanent
Salary: Market Related
Application Deadline: 12/06/2019
 

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