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Brand Manager

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Job Title: Brand Manager
Description

The Raizcorp Brand Manager is a highly engaged marketing professional who celebrates the entrepreneurial spirit by having walked their own entrepreneurial journey. The Brand Manager is responsible for the planning, development and implementation of all marketing strategies relating to traditional marketing and digital marketing, public relations activities, internal and external communications for the brands, sub-brands and projects assigned to them. The Brand Manager works closely with the CEO to ensure that the efforts of the Marketing team and all marketing campaigns are directed efficiently, effectively and within prescribed budgets and time lines. The Brand Manager works strategically and tactically while harnessing internal resources and external suppliers to execute successfully on all marketing campaigns, drives and initiatives. The Brand Manager is a premium brand ambassador and has a fiduciary duty to the Raizcorp Group of companies in the execution of all functions. The Brand Manager is communicative, responsive, open to other’s ideas and has boundaries. As a leader within our business the Brand Manager is expected to nurture a positive team culture of humble, respectful service at all times.

Job Description

Key Responsibilities

The Brand Manager’s key responsibilities include:

  • Lead generation
    • Working closely and collaboratively with the Raizcorp Group Sales Managers, Selection Managers and Branch Managers on all new business to drive target-specific volume and high-quality entrepreneurial leads for Sales and Selection purposes. This will include leads generation for the specific brands and projects assigned to the brand manager.
    • Working closely and collaboratively with the Human Resources department to drive target-specific volume and high-quality leads for recruitment purposes through the various websites, portals and platforms of the different companies within the Raizcorp Group.
    • Assisting all assigned companies within the Raizcorp Group, where required, to create, drive and report on lead-generation activities as these relate to the different industries/sectors.
  • Brand management
    • Whether assigned to the Raizcorp brand or not, the Brand Manager is responsible for the Raizcorp Group brand and its good standing in the industry. This applies to all the various brands within the Raizcorp Group, including CIs and the brand positioning.
    • Working closely with the CEO and relevant divisional heads on formulating, building and executing the relevant companies’ brand strategies.
    • Working with other Brand Managers, if applicable, to ensure that the various brands collaborate and share opportunities wherever possible.
    • Ensuring all assigned brands have a brand strategy, brand personality, and brand positioning and that these elements are carefully and meticulously executed.
    • Ensuring all brands are comprehensively communicated across all types of appropriate media, communication channels and appropriate events.
  • Marketing
    • Owning the end-to-end creative process of all marketing, strategy plans, marketing campaigns, marketing collateral, marketing events, marketing initiatives, Group advertising, etc. for all assigned companies and brands within the Raizcorp Group.
    • Proactively driving the highest levels of quality within all marketing initiatives, collateral, etc.
    • The Brand Manager will be required to manage some resources directly and share other resources. The nature of the sharing of resources is subject to change and the Brand Manager will be required to collaborate with other brand managers and share resources in a manner that best suits Raizcorp as a whole.
    • The Brand Manager is responsible for project managing the Communications Officer who is responsible for working on the creation, management and maintenance of all websites within the Raizcorp Group of companies. This includes ensuring that all content is of superior quality and factually correct, that content remains fresh and relevant and that traffic to the various websites is promoted and driven aggressively at all times. Reputational risks should be mitigated on the websites at all times by the Brand Manager.
    • Overseeing the development and implementation of support materials and services for the various brands within the Raizcorp Group in the area of marketing, communications, events, exhibitions, research, production, social media and public relations.
    • Coordinating the appearance of all print and electronic materials such as letterheads, use of logo according to CI, brochures, etc. across all allocated brands within the Group.
    • Supporting Raizcorp Delivery (including all Prosperators and Beacons and any other Raizcorp distribution sites) with marketing collateral, marketing drives and events such as open days and expos, as well as lead generation for various Prosperator-based requirements. All such events are to be planned at least 30 days in advance of the event and an event strategy document is required to be collated and signed off before proceeding.
    • Provide counsel to Prosperators/Beacons on marketing, communications and public relations.
    • If applicable, that all Arize entrepreneur campaigns are highly adaptive, have more than one to-market idea or variation. These campaigns should wherever possible follow a brief and include input from the sales team and other relevant stakeholders such as the SDM, the Selection and Delivery Managers.
    • Ensure that all campaigns that are designed to attract entrepreneurs are conducted with the corporate sponsor’s needs and requirements (including signoff) in mind.
    • Ensure minimum stock levels of Marketing collateral at all times for all companies within the Group.
    • Ensure sufficient stock is on hand for any rollouts of new Prosperators, Beacons or any new type of distribution site.
    • Ensures all orders, receipts, etc. are captured correctly and assigned to the correct companies, divisions or departments within the Group.
    • Create the strategy, research, planning (including an annual roster)and execution of all events required to engage the various target markets and Raizcorp Group communities. The purpose of these events might be to glean more qualified leads, create brand awareness, make sales, or a combination thereof. Events include mall activations, conferences, tradeshows and the like.
    • Keep a complete, accurate and timely record of all spend relative to a signed-off strategy.
    • Stay abreast of developments in the fields of marketing, communications and public relations, in the enterprise development industry, globally. This means being aware of all competitors, both locally and internationally.
    • Lead projects as assigned, such as cause-related marketing and special events.
    • Ensure that the Group regularly conducts relevant market research and coordinates and oversees this activity.
    • Perform structured competitor analysis on a pre-determined basis for consideration and action by management for the different companies within the Raizcorp Group.
    • Conduct professional and effective brainstorm sessions with the marketing department and relevant stakeholders to ensure quality ideas and broader buy-in.
    • Monitor business trends in the market place.
    • Ensure that necessary parties are aware of the Marketing team’s roles and how they are performing according to their job profile; working with HR if team members are not performing according to the requirements of the role.
    • Meet with the relevant Marketing team weekly to discuss strategy, priorities and quality issues. This meeting is to ensure that the client is at the centre of attention.
    • Ensure all content developed is saved, filed, catalogued and archived logically and correctly on the Raizcorp server at all times. No documents will be allowed to be saved on a PC or Mac that is not also on the server.
    • Ensure all passwords are kept up to date and shared with the head of HR on a monthly basis.
    • Ensure all owned URLs are paid for and are not lost due to poor management.
    • Ensure credit cards relative to social media are managed, reconciled and never run out of funds. This means good planning, and ensuring reloading is timely and follows finance procedures.
  • Communications
    • Internal communications: ensure articulation of the Group’s desired image and position, ensure consistent communication of image and position throughout the Group, and ensure communication of image and position to all constituencies, both internal and to external branches.
    • Responsible for editorial direction, design, production and distribution of all Group publications and newsletters.
    • Ensure that at all times internal and external communications are brand aligned and promote the various brands in a professional and positive manner.
    • Take all reasonable steps and measures to ensure that brand reputation is maintained positively on all forms of communication and social media. Bringing Raizcorp into disrepute is a serious offence within the Raizcorp Group of companies and cannot be tolerated.
  • Social media
    • Manage the assigned social media platforms for maximum effectiveness. Ensure the proactive and appropriate use of social media platforms to enhance the brand and standing of the companies within the Raizcorp Group.
    • Ensure the growth of social media platforms in terms of followers at a rate determined by a monthly target.
  • Public relations
    • Coordinate media interest in the Raizcorp Group and ensure regular contact with target media and appropriate responses to media requests.
    • Own and manage all Group PR, consistently driving for as much positive PR value possible.
    • Act as one of the Group’s representatives with the media in the event the CEO is unable to do so.
    • Work with contracted PR agency and effectively manage and monitor spend and targets. The Brand Manager must meet with the PR agency at least once per month and ensure that all campaigns are effective and drive targets and not just brand awareness or ego.
  • Marketing team management
    • The Brand Manager is a leader-manager and therefore responsible for managing the human resources relationship with all members within the Marketing team assigned to themselves or shared with other Brand Managers.
    • This includes supporting HR with the selection of the correct applicants to vacant positions; ensuring all staff are adequately trained and developed; ensuring all staff are utilised effectively and efficiently and conduct disciplinary/performance processes with the support of HR where necessary.
    • The Brand Manager creates a context for all department staff to grow and develop.
    • Actively create and manage succession plans for all staff within the Marketing department (and Marketing staff within other companies within the Raizcorp Group).
    • Conduct a quarterly performance review with the whole team which is planned and executed professionally. This might be in conjunction with other Brand Managers.
    • Is required to conduct a quarterly performance review with each and every team member to ensure that they receive fair and direct feedback, are given appropriate and stretch targets, and understand what is required of them for the quarter ahead.
  • Supplier-relationship management
    • Manage all relationships with suppliers. This includes vetting suppliers, obtaining references on new suppliers, arranging for timely payment of suppliers, supplier contract management, etc. This includes printers, PR agencies, freelance creatives, media relationships, digital agencies, etc. as required for various projects.
    • Notify the CEO and FD immediately if suppliers are in breach of contract or not delivering on quality requirements.
    • Ensure Raizcorp gets the best possible prices and value for money.
    • If required, develop a pitch brief for a potential advertising agency, create the rubric to judge best presentations and ability to execute, and manage the team who will conduct the adjudication.
    • Manage output, quality and budget of any external agency.
  • Database management
    • Develop marketing strategies, reporting and analysis to best support and leverage all the different assigned Raizcorp communities, both internal and external
    • Maintain (data scrubbing) and increasing the number of people on various databases with the intention of communicating with these individuals.
  • Systems and automation
    • Develop, implement and monitor systems and procedures necessary for the smooth operation of the marketing/communications/public relations function. This includes the effective implementation and accurate use of the production system (or any other systems used within the Group).
    • Ensure all jobs in production (PR, production, design) are recorded and monitored on a weekly (if not more regular) basis.
    • Drive continuous improvements in automation and systems within the Marketing departments across all companies within the Raizcorp Group.
    • Ensure that production software is effectively and constantly used to manage and record all jobs.
    • Ensure all jobs are recorded as a job number and a file and that they are recorded, filed correctly and archived at the appropriate time.
  • Partner Elite division audits and support
    • The Brand Manager will be required to conduct detailed marketing audits on current and potential assigned Partner Elite companies with a view to the Raizcorp Group acquiring equity within such businesses.
    • Evaluate current and potential assigned Partner Elite companies and identify gaps (gap analysis) within which the Raizcorp Group could effortlessly and effectively increase profitability of these companies from a marketing perspective.
    • Compile formal marketing audit reports for Raizcorp Group directors and Partner Elite divisional lead on the audits completed with recommendations.
    • Liaising with relevant Raizcorp guides who are tasked with guiding the Partner Elite entrepreneurs regarding the status of the business’ marketing and identified gaps.
  • Budgeting and planning
    • Manage the marketing budget of each assigned brand to ensure achievement of marketing/communications/public relations missions, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives, and report on progress to the CEO, financial director and leadership team.
    • Develop short- and long-term plans and budgets for marketing/communications/public relations activities, monitor progress, assure adherence and evaluate performance.
    • Responsible for the development and effective allocation of the marketing budget across the organisation’s marketing activities.
  • Reporting
    • Analyse the effectiveness of all marketing efforts and report on these to all relevant forums within the Raizcorp Group of companies as may be required from time to time.
    • Measure and report on the success of:
      • comprehensive marketing, communications and public relations drives that enhance the Group’s image and position within the marketplace and the general public, and facilitate internal and external communications;
      • all Raizcorp Group marketing, communications and public relations activities and materials including publications, media relations, client acquisition, etc.;
      • comprehensive marketing, communications and public relations programmes that deliver the requisite number of qualified leads (beneficiaries or clients) in accordance with the demand and the sector required;
      • marketing initiatives that assist the HR department in the acquisition of quality CVs related to position openings across the various companies within the Group;
      • marketing initiatives that assist any other company within the Raizcorp Group in the running of marketing drives and initiatives for such companies.
    • Provide a weekly written report to the CEO.
    • Compile a detailed monthly management report on all marketing activities as per the prescribed format. The Brand Manager may be required to hold seats on various management forums within the Raizcorp Group. Should this be the case, the notice period required will be two calendar months.
    • Weekly verbal reporting in the huddle with CEO.
    • Quarterly written reporting as may be required.
    • Annual reporting as may be required.
    • Annual impact report.
    • Ad hoc written reporting on projects regarding marketing progress, as and when required by Raizcorp Group clients.

Job Specification

Skills, competencies & minimum criteria

  • A minimum degree-level qualification in Marketing non-negotiable.
  • Minimum of ten years’ experience in marketing, preferably within an FMCG industry context.
  • Must have experience as an entrepreneur (ideally within their own creative agency/marketing related business).
  • Proven ability to manage and run a successful and multi-skilled marketing team.
  • Eagle’s eye for detail and strong proof-reading skills.
  • Highly responsive to emails and other forms of communication.
  • Great leadership skills with the ability to allow others to come up with ideas.
  • Proven track record in a broad range of marketing activities, media, press releases, websites, publications, marketing, social media, events, collateral, design, etc.
  • Experience in developing and executing innovative conceptual marketing initiatives and campaigns across various media platforms.
  • Experience working with websites including producing web content and knowledge of content-management systems.
  • Experience working with e-communications.
  • Experience in liaising professionally with key strategic public and private stakeholders.
  • Ability to manage projects from start to completion, and liaise with suppliers.
  • MS Office – intermediate level.
  • Strong experience using and reporting on electronic marketing production systems (such as Magnetic or Chase).
  • Understanding of and use of media analytics and reporting as well as Google AdWords.
  • Ability to multitask and prioritise tasks.
  • Own vehicle with valid driver’s licence.

Behavioural competencies

  • Highly creative and innovative.
  • A mature nature with high levels of empathy.
  • Strong team player mind-set.
  • A positive attitude and ability to laugh at oneself is vital.
  • Excellent written and verbal communication skills – critical.
  • Strong networking and interpersonal skills.
  • Highly analytical.
  • Meticulous with an eye for detail.
  • Deadline driven with a love for a high-paced working environment.
  • The ability to prioritise is business critical.
  • Flexible and adaptive to a fast-paced environment.
  • Able to multitask.
  • Able to travel nationally.
  • The ability to take constructive criticism positively and using it to drive better quality of work.
Details
Job Ref: Brand Manager
Hours: Monday - Friday
Location: Sandton, South Africa
Working Term: Permanent
Salary: Market Related
Application Deadline: 09/12/2018

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